Commerzbank

Digitalising Commerzbank Banking App

Year
2017 – 2021
Role
Lead Designer
Company
Commerzbank | Neugelb Studios
Digitalising Commerzbank Banking App

I spearheaded the design efforts for Commerzbank's Mobile Banking App Team, with a strong focus on aligning user needs, business objectives, and technical limitations.

Key Accomplishments:

  1. Design System Management: I took charge of managing the design system, ensuring it was not only scalable but also easily implementable. This enabled a seamless and consistent user experience across the app.
  2. Streamlined Collaboration: As the design team expanded from 4 to 80 employees, comprising various disciplines, I established effective procedures for collaboration with engineering, product, and business teams. This facilitated smooth communication and cooperation throughout the entire development process.
  3. Successful Relaunch: In 2019, we achieved a significant milestone by successfully relaunching the Commerzbank Banking App, catering to over 2 million users. The revamped app showcased a remarkable improvement in user experience and interface, resulting in higher user satisfaction and engagement.

Throughout the project, a holistic approach combining user-centric design, alignment with business objectives, and technical feasibility proved crucial in achieving the app's success. The case study highlights the strategic decisions and iterative design process that contributed to Commerzbank's Mobile Banking App's enhanced performance and increased user base.

Visit: Commerzbank Banking App